Premier Agent®

Premier Agent: The Comprehensive Mobile CRM for Real Estate Professionals

The Premier Agent app is a powerful mobile customer relationship management (CRM) tool designed specifically for real estate professionals. It centralizes lead management, client communication, and business operations into a single, streamlined platform. By integrating directly with the Zillow ecosystem, the Premier Agent application empowers agents to respond to new opportunities faster, manage their pipeline from anywhere, and ultimately convert more leads into closed deals. This essential tool is built for the modern agent who needs to operate efficiently while on the go.

Instant Lead Notifications and Response System

Upon receiving a new lead, the Premier Agent app sends an immediate push notification to your device. You can view the lead's contact details, property of interest, and key insights directly from the alert. Tapping the notification opens the full lead profile within the app, allowing you to initiate contact instantly via a built-in dialer or pre-written response templates. This rapid-response workflow in Premier Agent ensures you connect with potential clients at the peak of their interest, significantly increasing conversion chances.

Centralized Multi-Channel Lead Inbox

The Premier Agent platform aggregates leads from over 35 different sources, including Zillow, Trulia, and other partner networks, into one unified inbox. Users log in to the app and navigate to their Inbox section to see all communications chronologically. From here, you can filter leads by status, assign labels, and review entire conversation histories. This consolidation eliminates the need to switch between multiple apps and email accounts, making the Premier Agent system a single source of truth for all prospect interactions.

Client Insights and Activity Tracking

Beyond basic contact information, the Premier Agent service provides deep insights into lead behavior. For each contact, you can access a timeline of their property searches, saved homes, and viewed listings on Zillow Group sites. This data is automatically compiled and presented within the lead’s profile. By reviewing this activity, agents using Premier Agent can tailor their outreach, recommending properties that align with the client's demonstrated preferences and timing their follow-up to coincide with increased engagement.

Task Creation and Pipeline Management

To ensure consistent follow-up, Premier Agent allows you to create and assign tasks directly from a lead’s profile. You can set a specific action—like “call,” “email,” or “schedule tour”—add notes, and assign a due date and time. These tasks populate your personalized dashboard and sync across all devices. The Premier Agent app helps you manage your daily workflow by providing a clear list of prioritized actions, ensuring no critical lead falls through the cracks.

Team Collaboration and Lead Distribution

For team leaders, Premier Agent offers robust tools for delegating and monitoring performance. Administrators can set up automated distribution rules based on ZIP code, price point, or property type to route incoming leads to the most appropriate agent. Managers can also create team-wide tasks, view individual agent activity logs, and track overall lead response times. This facet of Premier Agent promotes accountability and ensures that every lead receives prompt, expert attention from the right team member.

Profile Management and Resource Access

Maintaining an up-to-date professional presence is streamlined within Premier Agent. You can edit your public profile directly from the app, adding recent sales, client testimonials, and professional photos. Furthermore, the integrated Premier Agent Resource Center provides on-demand access to training materials, marketing tools, and data reports. This allows you to not only manage current clients but also to strategically grow your business and enhance your marketability between appointments.